Monday, 1 September 2014

Rainbow Braid

My daughter (like almost every other girl in the western world) has succumbed to the loom bracelet craze, so we were delighted to be sent The Rainbow Refill Pack a superior version of the ones on the current market. The Rainbow Loom, a plastic device for turning small rubber bands into jewellery, has sold more than three million units worldwide and the majority of the best-selling toys on Amazon UK are either looms or loom-related.  Rainbow Loom was invented in 2011 by Cheong Choon Ng, a Malaysian-born former seatbelt technology developer from Michigan, who noticed his daughters weaving elastic bands over their fingers to make bracelets. Ng tried it but his own fingers were too big, so he built himself a "loom" - a technology known to the clothing trade since at least the 15th Century - using pins and a wooden slab. 

Ng developed a plastic version and set up a business manufacturing them, investing $10,000. He got a toyshop to stock his product and, after it sold out within a few hours, other stores took an interest. It spread from there and looms and bands can now be seen in schools and homes around the UK and US. I wonder if he patented the idea? We saw them for sale this summer in the rural Adeche in France at every market we went to. 1 Euro for each packet and they were everywhere. My ten year old daughter has made  at least fifty bracelets since the craze begun and has made several for me.  The difference with these bands (invented by a mother) is they are smoother, tougher and don't smell toxic. I found that all the previous bracelets she made for me broke within 24 hours. The rainbow refill pack above comes with 5400 bands in 18 different colours including neon, glitter, solid and glow in the dark variations. Compatible with all loom kits and you can buy it on Amazon.

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