If Shepherd's Bush is the new Notting Hill (which it is), the Park Club is the new Hurlingham. It's extremely family- friendly, with loads of land (27 acres!) - members drive from all over London for a great slice of the outdoors. And kids rule - there are holiday and tennis clubs and all manner of tantrum-avoiding activities. If you can see past all the pyjama-clad smalls (exercised, showered, fed, doing their prep in the café before being shipped home to bed), you will spot a lot of very glamorous people.
Monthly membership, from £213 (joining fee, £150). At East Acton Lane, W3 (theparkclub.co.uk; 020 8743 4321).
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The Park Club is much less stuffy and conventional than Hurlingham, and the HUGE difference is that there is NOT a fifteen year waiting list, in fact, there is NO waiting list - new members are courted and very much welcome. I would totally agree though, that the Park Club is superb for families, and it's true that young children practically live here after school: doing their prep, eating their kid-friendly suppers, showering, and being whisked home to bed. It is where huge numbers of local school children (both posh-state and private) meet after school to just hang out and play - think private park with indoor and outdoor swimming pools, ping pong, football, cricket, tennis, plus endless tennis and swimming lessons, a playground, sandpit, bouncy trampoling thing, and lots of space to run. My ten year old daughter plays tennis there or just plays football with the boys, or hangs out in the computer room, she likes to swim too and will always find someone to do something with.
I go for pilates, yoga and swimming and sometimes even I work, eat and shower there too.
We love it. Bring it on!